The most important thing is innovation. The deceptive simplicity of my designs relies on precision cutting and innovative details. The result is luxurious, effortless and completely unique.
— Niamh O'Neill, Creative Director at Niamh O'Neill.
 
Niamh O'Neill
 

Voted 'Fashion Designer of the Year 2013' at the Irish Fashion Innovation Awards, Niamh O'Neill's star is certainly in the ascendancy. 

Having honed her design skills in London, New York and Paris, working alongside designers such as Diane Von Furstenberg and John Galliano. Her debut Autumn/Winter 2012 collection highlighted a signature style, combining clean lines and contemporary cutting with luxurious fabrics, creating an instantly identifiable look of understated elegance that marked her out as a key player in Irish fashion.